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JioMart recently launched its online store across multiple cities in India.
While launching a new business at scale is always something to celebrate and cherish, for any business, and especially an online business, the real work starts after the launch.
- Please avoid a ‘Google Form’ based user feedback. This approach is not effective for the qualitative exercise we expect. However you could use a form to supplement your process
- To reiterate, the process, depth and insights uncovered are the basis on which you will be evaluated
- Incase your chosen user is unable to use the site for their pincode, please use 400052 as a test pincode
- User Interviews: How, When, and Why to Conduct Them: https://www.nngroup.com/articles/user-interviews/
- UX Research Cheat Sheet: https://www.nngroup.com/articles/ux-research-cheat-sheet/
- Driving product excellence with user feedback (Google Cloud Next ’17) https://youtu.be/r5I1BqfA7EM